{"id":1415,"date":"2021-02-19T09:40:08","date_gmt":"2021-02-19T09:40:08","guid":{"rendered":"https:\/\/atfv.co.uk\/fanzine1-3\/?p=1415"},"modified":"2021-02-21T18:18:07","modified_gmt":"2021-02-21T18:18:07","slug":"back-to-our-roots","status":"publish","type":"post","link":"https:\/\/atfv.co.uk\/fanzine1-3\/2021\/02\/back-to-our-roots\/","title":{"rendered":"Back To Our Roots"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1415\" class=\"elementor elementor-1415\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc228f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc228f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc73287\" data-id=\"dc73287\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afed967 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"afed967\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Back to our roots<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e05c4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b2e05c4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">By Phil Sumbler <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5043dff animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5043dff\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;tada&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>As a former longstanding Chairman of the Supporters Trust Phil Sumbler saw the rise of Swansea City and then the fall from grace of the previous owners right up close. But in this piece for ATFV the PlanetSwans webmaster rejoices in the club&#8217;s return to its community roots after too long away&#8230;&#8230;.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a33f2ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a33f2ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-faddf63\" data-id=\"faddf63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e4d978 elementor-widget elementor-widget-text-editor\" data-id=\"7e4d978\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Much is said and written about things like \u2018The Swansea Way\u2019 when we look back on some of our glory years of the past 15 years but that relates to things on the pitch which saw some of the greatest football that many of us have witnessed from a Swans team.<\/p><p>For me though it was as important to have a \u2018Swansea Way\u2019 off the pitch as well which isn\u2019t in relation to the decisions taken in a boardroom (or at least not those that relate to the football side of the club) but the way that we recognise the importance of the football club in its local community, and not just appreciate but celebrate our heritage and history.<\/p><p>I class myself as fortunate (although don\u2019t tell my stress levels that at times!) to have been involved so heavily with the Supporters Trust for such a long period of time.<span class=\"Apple-converted-space\">\u00a0 <\/span>During that time as well, I certainly count myself as hugely privileged to have played my part in the organisation (and unveiling) of things like the Robbie James bust, the subsequent wall of fame, the WWI memorial plaque and there are many notes to our history in and around other areas of the stadium that were as important to us as anything that was happening on the pitch.<\/p><p><strong>And this wasn\u2019t always a simplistic thing to do.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/strong><\/p><p>A shared stadium meant the management always had a \u201cnod\u201d towards the Ospreys for this kind of thing (who of course had a short history) and there was a definite resistance to making the stadium look like a shrine towards the Swans.<span class=\"Apple-converted-space\">\u00a0 <\/span>Largely though we ploughed on and the results are clear for all to see.<\/p><p>We had family days, open days, awards dinners built for fans, forums, social nights with players and everything that for me made Swansea City stand out as <strong>#notjustanotherfootballclub<\/strong>.<\/p><p>Promotion to the Premier League brought an extra spotlight to the football club and the city, but with it the pressures of increased expectation on the pitch saw focus go much more onto the money side of things.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/p><p>The launch of the Community Trust was something to be proud of, but the focus of the club was different, the focus of the board was different, and we slowly started to lose touch with our roots.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-621459b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"621459b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e121e0c\" data-id=\"e121e0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1e3ff7 elementor-widget elementor-widget-image\" data-id=\"b1e3ff7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.planetswans.co.uk\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"640\" height=\"90\" src=\"https:\/\/atfv.co.uk\/fanzine1-3\/wp-content\/uploads\/2021\/02\/PS-Banner-1024x144.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/atfv.co.uk\/fanzine1-3\/wp-content\/uploads\/2021\/02\/PS-Banner-1024x144.png 1024w, https:\/\/atfv.co.uk\/fanzine1-3\/wp-content\/uploads\/2021\/02\/PS-Banner-300x42.png 300w, https:\/\/atfv.co.uk\/fanzine1-3\/wp-content\/uploads\/2021\/02\/PS-Banner-768x108.png 768w, https:\/\/atfv.co.uk\/fanzine1-3\/wp-content\/uploads\/2021\/02\/PS-Banner.png 1362w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Phil Sumbler runs the PlanetSwans website, celebrating its 20th year in 2021<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd50d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcd50d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a8748a\" data-id=\"6a8748a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b80c3f elementor-widget elementor-widget-text-editor\" data-id=\"5b80c3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p style=\"text-align: left;\">Whether we chose to accept it or not people were feeling far less close to the club. I spoke to many people I had known for years who just didn\u2019t feel the passion they once had, and supporters were starting to feel like just another number on a ticket rather than part of a club that we could be proud of. <span class=\"Apple-converted-space\">\u00a0 <\/span><\/p><p style=\"text-align: left;\">The club being sold (and the ongoing dispute relating to that) did not help with new owners not necessarily interested in the heritage but certainly not aware of it.<\/p><p style=\"text-align: left;\"><strong>And that is why it is pleasing for me that the last twelve months have seen a huge jump back to having a club that we can be proud of.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/strong><\/p><p style=\"text-align: left;\">It has been small steps but when you read stories of the manager and players checking in on fans during the first lockdown, free mascot places to children of bravery, a monthly award for a fan who has made a difference and just a general feeling that people are back to being closer to their club again, it&#8217;s hugely encouraging.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span><\/p><p style=\"text-align: left;\">The last 12 months I am sure have taught many of us many things, but certainly credit must go to all those involved in this side of the club for their part in bringing Swansea City back to its fanbase \u2013 or at least taking several large steps towards that happening.<\/p><p style=\"text-align: left;\">I feel a sense of pride again every time I see a picture of a shirt on a seat of a departed fan and I watch videos of players wishing a happy birthday to fans and taking time out of their day to do this.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/p><p style=\"text-align: left;\">Of course, it will not be possible to do this for everyone but for some people it makes such a difference to them and the pride in the football club goes up a few levels as a result.<\/p><p style=\"text-align: left;\">Combine this with our great form and results on the pitch from Steve Cooper and his team and we have a football club that has gone back once again to the <strong>#notjustanotherfootballclub<\/strong> mantra and this time \u2013 promotion or not \u2013 we must make sure we keep that going and remember Swansea City is part of our community.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83fa5d0 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"83fa5d0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More than a football club.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1aabf9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aabf9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6043ff\" data-id=\"e6043ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d89a5 elementor-widget elementor-widget-spacer\" data-id=\"36d89a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Back to our roots By Phil Sumbler As a former longstanding Chairman of the Supporters Trust Phil Sumbler saw the rise of Swansea City and then the fall from grace of the previous owners right up close. But in this piece for ATFV the PlanetSwans webmaster rejoices in the club&#8217;s return to its community roots [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/atfv.co.uk\/fanzine1-3\/wp-json\/wp\/v2\/posts\/1415"}],"collection":[{"href":"https:\/\/atfv.co.uk\/fanzine1-3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atfv.co.uk\/fanzine1-3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atfv.co.uk\/fanzine1-3\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atfv.co.uk\/fanzine1-3\/wp-json\/wp\/v2\/comments?post=1415"}],"version-history":[{"count":13,"href":"https:\/\/atfv.co.uk\/fanzine1-3\/wp-json\/wp\/v2\/posts\/1415\/revisions"}],"predecessor-version":[{"id":1727,"href":"https:\/\/atfv.co.uk\/fanzine1-3\/wp-json\/wp\/v2\/posts\/1415\/revisions\/1727"}],"wp:attachment":[{"href":"https:\/\/atfv.co.uk\/fanzine1-3\/wp-json\/wp\/v2\/media?parent=1415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atfv.co.uk\/fanzine1-3\/wp-json\/wp\/v2\/categories?post=1415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atfv.co.uk\/fanzine1-3\/wp-json\/wp\/v2\/tags?post=1415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}